Kiji Pottery

きじ (Kiji) is unglazed pottery in Japanese.
With the concept of unfinished, this pottery brand wants to show the character of one’s true self from a handmade.

Graphic theme
Kiji focused on the tableware. That’s why the logo represents the plate, bowl, and cup with the ascending height to show the essence of advancement and transition. The handmade feel is shown in the coarse or rough that parallel with the ceramic’s output.

After Another Design
Visual Identity for Kiji Pottery © 2020

Scope: Branding
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Art Director: Hendri S.
Graphic Designer: Hendri S.
Editor: Utari A.