Puspita Homegrown

It means flower in Sanskrit. It's a homegrown brand, which grown or produced in one's own garden. Very local, truly humble.
It’s not all about the vegetables, Puspita will develop its brand to be commerce, to invite the local community to have a market there.

Graphic theme
The main color of orange, is the color of tropics, with the fusion of energy and joy. The color orange stimulates activity and our ability to socialize, as the main vision to blend with the local community. We use this color to stand out between the greens.

After Another Design
Visual Identity for Puspita Homegrown © 2020

Scope: Branding, Packaging
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Art Direction: Hendri S.
Graphic Designer: Hendri S.
Editor: Utari A.